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Cranford

Our Cranford, NJ location offers a full suite of property/casualty insurance, employee benefits and risk management services. This location has been developed into one agency over the course of several years with the combination of multiple regional insurance agencies that have operated within New Jersey for over 50 years.

Property & Casualty

Commercial Insurance:  This office includes commercial vertical operations for real estate, transportation, contractors, manufacturers wholesalers and general property and casualty business.

Personal Insurance:  This office also has a significant presence in personal insurance for both affluent individual clients and the all-American middle market client. With significant relationships with all the top insurers in the personal lines field.

Employee Benefits

Employee Benefits Cost Control Our Cranford, NJ employee benefits specialty group, formerly known as AxisPointe Benefit Advisors, was originally established in 1991 and became part of AssuredPartners in 2013.  This group has focused exclusively in the employee benefits industry for over 25 years, and brings with them a strong commitment to providing the best strategic plan designs to their clients by maximizing the use of each dollar spent on employee benefit programs.

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Donald F. LaPenna Jr.


Agency President


Donald F. LaPenna Jr. has over 30 years of experience as an independent insurance agent. He began his career at the agency in 1983 under the tutelage of Donald F. LaPenna, Sr. Throughout the years, he has developed comprehensive insurance and risk management programs for national and regional clients.

Donald has recently served as President of the Professional Insurance Agents Association of New Jersey and has received Director of the Year Award from the Professional Insurance Agents of New Jersey. He has also been recognized as one of the Top Producers of 2017 in Insurance Business Magazine.

Donald is involved in several charitable organizations and has served as a board member and officer of the Union County Red Cross and the Central NJ Juvenile Diabetes foundation. Donald joined AssuredPartners in 2013 as former owner and President of Donald F. LaPenna Associates, Cranford. Mr. LaPenna is currently a director of the AssuredPartners Transportation national vertical.