Using Telematics to Improve Driver Safety

Agribusiness | 8/10/2022

Written By: Gina Ekstam

The number of vehicle accidents continues to rise, putting people at risk and disrupting agribusiness operations. With the use of technology, however, it is possible to improve safety and enhance operations.

As commercial ag operations have grown, telematics has become a cost-effective way to gather data about drivers, individual vehicles, or an entire fleet. Typically, data such as location tracking, driver behavior, and vehicle diagnostics are collected by GPS, dashcams, or sensors installed on the vehicle.

By analyzing the data, it’s possible to prevent and resolve accidents. Addressing operator behavior, such as speed, acceleration rates, and hard braking, not only keeps drivers safe it can also help prevent vehicle damage. Safety training and safe driving incentives may encourage drivers who regularly engage in dangerous behavior to improve their habits.

In the event an accident occurs, telematics can provide real-time alerts, making it easy for fleet managers to provide immediate assistance. If a dashcam is used, the video footage can provide clear evidence about what happened, helping resolve insurance claims more quickly.

Route planning is another way to measure and achieve safety goals. Tracking when and where vehicles are may reveal efficiencies such as planning alternative routes around high-accident areas, streamlining routes for more direct access, or assigning more experienced drivers to challenging routes.

Vehicle data is also helpful for improving operations by keeping vehicles running safely and cost-effectively. By monitoring fuel efficiency and vehicle health, operators can address maintenance and service requirements early on. Staying ahead of costly repairs can reduce unnecessary downtime.

Telematics technology continues to improve, equipping drivers with tools that help identify and navigate road obstructions to keep them out of harm’s way. Features, such as alerts and messages, also allow fleet managers to provide real-time feedback when potentially hazardous driving situations emerge.

Regardless of the size of your operation, the use of commercial vehicles involves risk. Implementing telematics can help to streamline processes and reduce errors that lead to accidents and wasted resources. For more information on using data and technology to prioritize safety, contact AssuredPartners Agribusiness.