Change That Sticks: Holistic Benefit Communications for Better Acceptance & Higher Uptake

    Please join us for an HRCI* and SHRM** approved webinar on May 16, 2017 at 2:00 PM EDT.

    Comprehensive communication planning can increase employee use of benefits. Vendors are offering wider ranges of services, making it hard to know where to go for what. Tax-advantaged benefits have extended beyond 401(k) plans to Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) — who is looking at the bigger picture for employees? Additionally, it’s becoming increasingly important to work wellness in without overwhelming employees.

    Join subject matter experts Kip Soteres, Founder and President of Soteres Consulting, and Beth Archie, Change Communications Consultant, for this HRCI* and SHRM** pre-approved, one-hour, complimentary webinar and learn strategies to effectively communicate information about your employer-sponsored benefits to your employees.

    Training will provide:
    * Templates for year-round strategic communication planning tied to employee benefits.
    * Tactical planning templates for more effective mini-campaigns and a simple checklist methodology to follow when filling them out.
    * Tips to demonstrate how strategic communicators can be partners in developing benefit programs that are easier for employees to understand and use.
    * Examples from health care and other industries


    *The use of this seal confirms that this activity has met HR Certification Institute's (HRCI) criteria for recertification credit pre-approval. This activity has been approved for 1 HR (General) recertification credit hours toward aPHR, PHR, PHRca, SPHR, GPHR, PHRi, and SPHRi recertification through HRCI.

    **Crawford Advisors is recognized by SHRM to offer Professional Development Credit (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

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