AssuredPartners Announces New Management Structure

04/12/2018 Written by: AP Communications

LAKE MARY, FL – April 12, 2018 – AssuredPartners, Inc. is pleased to announce the promotions of Steve Deal, President of Eastern Regions and Randy Larsen, President of Western Regions. Both Steve and Randy will report into President and COO Tom Riley while working within the existing operational structure to keep local operations in touch with their communities and positioning financial, sales, marketing, IT and HR structure to support additional growth. In a remarkably short amount of time, AssuredPartners reached $1B in annualized revenue as of Q1 2018 – this leadership structure is the foundation for the $2B milestone.
Newly named President of Eastern Regions, Steve Deal, has been a long-standing figure within AssuredPartners. Steve joined AssuredPartners in April 2013 as an Executive Vice President and Director of Sales with over 40 years in the industry as a regional leader, agency president and producer. Steve dedicated nearly 25 years to the formation and building of Hilb, Rogal & Hobbs (HRH) into one of the largest publicly traded brokers in the United States. While there, he led the largest retail region and participated in more than 20 HRH acquisitions. Steve has been instrumental in the recruiting, development and success of countless members of the production staff since forming the sales department at AssuredPartners.
After serving 5 years as a Regional President for the Central States region of AssuredPartners, Randy Larsen has been promoted to President of Western Regions. In this role Randy will have half of the AssuredPartners operations directly reporting to him.  Randy started his career in 1986 in the banking industry at American National Bank in Scottsdale, Arizona. In 1998, after 13 years in commercial lending, ultimately as a Kansas City market president for Mercantile Bancorp, a publicly traded bank, Randy launched his insurance career at Schifman Remley Associates (SRA). Randy served as a producer and sales manager prior to becoming an agency partner in 2007. Following the sale of SRA to AssuredPartners in December 2012, Randy assumed the role of President of Assured SRA.
“Steve and Randy have gone above and beyond in everything they have built at AssuredPartners” stated Chairman and CEO Jim Henderson. “Both gentlemen are highly respected and trusted leaders who understand our company and will support our organization in serving our leadership, our employees, our clients and our partners to the best of their ability. Congratulations Steve and Randy!”
“In understanding our vision for AssuredPartners, I am confident that while providing sustenance and aligning skill sets throughout our over 200 locations, Steve and Randy will achieve continued success as we cultivate our regional structure into super regions” said President and COO Tom Riley. “I look forward to building on our existing foundation as we continue to grow and impact change in the marketplace.”
Headquartered in Lake Mary, Florida and led by Jim Henderson and Tom Riley, AssuredPartners, Inc. acquires and invests in insurance brokerage businesses (property and casualty, employee benefits, surety and MGU’s) across the United States and in London. From its founding in March of 2011, AssuredPartners has grown to over $1 billion in annualized revenue and continues to be one of the fastest growing insurance brokerage firms in the United States* with over 200 offices in 30 states and London. Since 2011, AssuredPartners has acquired more than 195 insurance agencies. For more information, please contact Dean Curtis, CFO, at 407.708.0031 or, or visit
Business Insurance in the July 2017 edition, featuring the “100 largest brokers of U.S. business.”

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