Most employers and their human resource departments are breathing a sigh of relief now that the 4th quarter frenzy of January 1 renewals has passed. Plans have been finalized, elections have been made, and files have been transmitted. As employees venture out now to use their newly renewed benefits, have they been given the correct tools and education to be informed consumers?
Employers continue to struggle with how to effectively communicate with their employees, and even more specifically around benefits. Typically, the conversation about benefits is a once per year event, and usually only over the brief course of Open Enrollment. Employees use their benefits 365 days a year, so developing a communication and education strategy that is ongoing will maximize their benefits and allow both them and the employer to get the most bang for their buck.
To create this strategy, consider communicating in several different formats; everyone digests information differently. We find that most comprehensive communication plans use various mediums to convey educational information and messaging. Also, take the industry and employee demographic into consideration – with four generations all in the workplace, it’s tricky!
Taking this approach will create a benefits culture that supports the employees’ wellbeing while playing a large role in recruitment and retention, as well as employee productivity. Overworked human resources departments benefit from a strategic plan as well by alleviating much of the stress placed on them.
By utilizing the above strategies, companies’ human resources staff members are not using their time counseling employees about unanticipated bills or spending time working with insurance carriers to make exceptions for an upset employee, leaving them with more time for other aspects of their role.
The beginning of a new year is the perfect time to review the current internal communications in place surrounding employee benefits. Each of these ideas are ways that AssuredPartners can help your organization start the new year off with increased education and utilization of employee benefits. For help creating a winning communication strategy, please reach out to your local AssuredPartners representative.
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