There are currently four generations in today’s workforce, and employers are looking for balance as each generation voices its need for new benefits. With each generation that enters the workforce, so does a unique set of benefit requests that suit their lifestyles, aspirations, and shifting medical needs. Building a comprehensive benefits package that addresses the needs of every generation in your organization can be a tall task; however, by identifying the things that each group values the most, you can begin to craft a benefits program that resonates with each generation. From Baby Boomers to Generation Z, Millennials to Generation X, these groups are looking to their employers for unique benefits that fit their specific needs and lifestyles. Let's explore some ways that organizations are addressing these generational nuances.
Each generation in an organization's workforce values different benefits. Here are some examples of things that each generation may be looking for when it comes to benefits that complement their stages of life.
As organizations continue to evaluate their current benefit packages, many are also considering alternative ways to communicate their benefits, ensuring that each group is receiving the information in the method they prefer. This can include providing online enrollment platforms that send out regular reminders of benefits offered and sending out home mailers to ensure spouses are aware of the benefits available to them. Receiving feedback from your employees on the communications being sent can help your organization learn if the value of each benefit is being clearly explained and determine if the channels of distribution are reaching the intended audiences.
Beyond benefits, there are many ways that employers can ensure they are connecting with their employees and understanding what their population needs. The culture of a workplace is becoming increasingly important as employees return to the office. Fostering a culture of appreciation, collaboration, and work-life balance demonstrates to your employees that you value them and their time. Building a community of cross-generational groups can help close the gaps in communication across the organization. Promoting collaboration between different generations can foster a greater sense of belonging and loyalty to a company, thus decreasing the costs of turnover. Some organizations are introducing mentorship programs and promoting internal mobility, as these opportunities promote connection and growth, empowering employees across generations to connect with others.
By understanding each generation's benefits wants and needs, organizations can begin to create unique offerings tailored to their specific population. Embracing and implementing these strategies can be a point of differentiation from an organization's competitors, helping to attract and retain top talent. If you are interested in evaluating your current benefit offerings, reach out to your local AssuredPartners team to start the conversation.
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